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Privacy Policy

Last updated: 11 May 2026

This policy explains how Fraserburgh Electrician (we, us, our) handles personal data collected via this website at fraserburghelectrician.co.uk and through related channels (WhatsApp, phone, email).

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are the data controller for the personal data we collect from you.

1. Who we are

Fraserburgh Electrician, trading as Fraserburgh Electrician, operates as an electrical contractor based in Fraserburgh, Aberdeenshire AB43, United Kingdom. We are NICEIC approved and a SELECT member.

For data protection enquiries, contact us:

2. What data we collect

We collect personal data in two ways: when you contact us, and when you browse the site.

2.1 When you contact us

If you submit our contact form, send a WhatsApp message, or call us, we collect:

  • Your name
  • Your phone number and/or email address
  • Your property address or postcode (so we can quote travel and scope)
  • The details of your enquiry, including any photos or descriptions you choose to send

2.2 When you browse the site

We use Microsoft Clarity, an analytics service, to understand how visitors interact with the site. Clarity collects pseudonymous data including:

  • Device type, browser, and operating system
  • Pages viewed and time spent
  • Mouse movements, scrolls, and clicks (heatmap data)
  • Approximate location (city or region level, derived from IP address)

Clarity does not collect your name, email, or any direct identifier. We do not use Clarity for advertising or to build a personal profile of you.

3. Why we collect this data and our lawful basis

  • To respond to your enquiry and provide a quote: lawful basis is performance of a contract (we are taking steps at your request to enter into a contract).
  • To deliver the electrical work you book: lawful basis is performance of a contract.
  • To meet our legal obligations (issuing NICEIC certificates, retaining records for tax and trade body compliance): lawful basis is legal obligation.
  • To improve our website (Clarity analytics): lawful basis is legitimate interests (understanding how the site is used to make it more useful).

4. Who we share data with

We use the following third party processors:

We do not sell your data. We do not share data with advertisers. We do not use cross-site tracking for advertising purposes.

5. How long we keep your data

  • Contact form submissions and quote correspondence: kept for 6 years after the last contact, to meet HMRC record-keeping obligations for trade businesses.
  • Job records, certificates, and invoices: kept for 6 years from the date of completion (HMRC) or longer where required by NICEIC certification body retention rules.
  • Analytics data (Microsoft Clarity): automatically deleted by Microsoft after the retention period set by their policy (typically 12 to 18 months).

6. Your rights

Under UK GDPR you have the following rights with respect to your personal data:

  • Access: request a copy of the data we hold about you
  • Rectification: ask us to correct inaccurate data
  • Erasure: ask us to delete your data (subject to our legal retention obligations above)
  • Restriction: ask us to limit how we use your data
  • Portability: ask for your data in a portable format
  • Objection: object to our processing of your data based on legitimate interests
  • Automated decisions: we do not use automated decision making or profiling

To exercise any of these rights, email us at hello@fraserburghelectrician.co.uk. We will respond within 30 days.

7. Complaints

If you're unhappy with how we've handled your data, please contact us first and we'll try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO):

8. Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. The website uses HTTPS encryption. Form submissions are processed over encrypted connections. We limit access to personal data to team members who need it to do their work.

9. International transfers

Some of our third party processors (Microsoft, Cloudflare, Meta) operate servers outside the UK. Where data is transferred outside the UK, we rely on the relevant adequacy decisions or standard contractual clauses required by UK GDPR.

10. Cookies

We use a small number of cookies for analytics. Full details are in our Cookies Policy.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of the page shows when it was most recently revised. Material changes will be flagged on the homepage or via direct contact where appropriate.

12. Contact

Questions about this policy or your data:

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